Sony hasn’t exactly had a stellar marketing campaign history with the PS3, that is until they started the current “It Only Does Everything” campaign this Summer. Starting with the the Dustin Pedroia “Dustin vs. PlayStation” commercial for MLB 09: The Show and working from there, Sony has seriously gotten their act together when it comes to television ads.
With the recent release of the UNCHARTED 2: Among Thieves, which many are now calling the PS3’s flagship franchise, it seemed only natural that a TV campaign be launched. And what better way to do it than with PlayStations’ ultimate “Fake Executive,” Kevin Butler, who has become a fixture in the latest PS3 ads. This commercial is honestly one of the better spots I’ve seen, and how fitting that a high-quality commercial supports a high-quality game. Kudos to Sony on this great marketing, and here’s to seeing this trend continue.