There’s no argument that the UNCHARTED series contains some of the gaming industry’s best cinematics, characters and story — as the countless rave reviews for UNCHARTED 2: Among Thieves can attest to that. Games that many describe as “watching and playing a really, really long movie,” a sentiment even parodied in a recent PlayStation TV ad, Naughty Dog has created memorable scenes that have the quality of a big-budget Hollywood flick without the flaws most movies suffer.

Attention spans are harder to monopolize by a single title, and with countless highly anticipated game releases, in addition to the blockbuster movie seasons and millions of dollars spent on marketing campaigns, it’s a constant battle between mediums to capture the long-term focus of a gamer.

In an interview with New York Entertainment‘s Vulture blog, Naughty Dog’s Creative Director Amy Hennig explains how making video games is harder than making movies:

What we do is so complicated. People have made analogies before — it’s like you’re trying to shoot a movie while inventing the movie camera. We have to write these game engines to make the game do what it does. An industry like film, where there’s some new technologies but a lot of it is working in very familiar territory, there’s a formula they can use. Whereas we’re right out on the bleeding edge all the time.

While Amy points out the ease in developing a game over producing a movie, Naughty Dog also has to compete with itself with each sequel — can they continue to best their previous games? [Fans of the UNCHARTED series might argue that if each game continues to be of the same caliber of UNCHARTED 2, then there’s no need to outdo the former.]

Head on over to NYE’s Vulture for the full interview, and give us your comments below… which medium do you see more difficulties during production: gaming or movies, and is this even a fair comparison?